12 winners from NewBeauty's Readers' Choice Awards 2024

NewBeauty Magazine's Readers' Choice Awards are here, meaning the best in beauty has officially been decided by readers like you.

After asking readers to test and rate a range of products, NewBeauty Magazine staff narrowed down the winners and divided them into five categories: Skin, body, makeup, hair and treatments. After analyzing the results, 116 products and treatments earned the Readers' Choice seal of approval.

Sharing some of these winners is none other than NewBeauty's Senior-Editor-at-Large Sarah Eggenberger. From drugstore finds to luxury beauty, these highly loved picks have checked every box on readers' lists.

Keep reading to discover the best in beauty, decided by readers just like you.

Seen on TODAY | More Reader's Choice Awards winners | Shop TODAY SMS | How we chose | Meet the expert

These dermatologist-approved face towels remain a top seller on Amazon, ranking #1, especially, in the retailer's Facial Cleansing Cloths & Towelettes category. "These towels are perfect for avoiding bacteria transfer and preventing breakouts, especially if you have sensitive or acne-prone skin," says Eggenberger. "Just pat your face dry after cleansing and toss it when you're done!"

You can also use the towels during travel, to remove makeup with a cleansing balm or to gently exfoliate.

Tula’s Cooling & Brightening Eye Balm is a bestseller for the brand for a very good reason — and NewBeauty readers can’t get enough of it. “Our readers have said this eye balm is their secret weapon for waking up tired eyes in the morning,” notes Eggenberger. “They praise its cooling effect and portability.”

Over time, the balm should also help reduce the appearance of fine lines and wrinkles. Sign us up!

"With ingredients like niacinamide, it’s not just a wash — it’s a mini skin care treatment for your body," praises Eggenberger. "The formula lathers up beautifully and leaves your skin feeling soft without stripping it of moisture."

Pacific Pear is just one out of 11 scents to shop and elevate your shower routine. Explore more of the line here.

For those seeking a deeper clean, Eggenberger recommends reaching for the Off Court Exfoliating Body Soap. "It’s designed with exfoliating ingredients like volcanic sand to gently buff away dead skin cells," she explains. "You can use this once or twice a week in the shower to slough off dead skin and reveal softer, smoother skin."

Eggenberger also adds that the soap is a "great pre-shave exfoliator to help prevent ingrown hairs," can be used to prep the skin for self tanner and assist with improving bumpy texture, such as from keratosis pilaris.

We love it, NewBeauty editors love it and now, we know readers do, too. It’s no wonder CeraVe’s Moisturizing Cream has earned a spot in multiple awards, even earning a stamp of approval (outside of this one!) from the National Eczema Association. It’s rich in texture, non-greasy in feel and incredibly soothing even for the most sensitive and dry skin.

Eggenberger also adds that the cream is “packed with ceramides and hyaluronic acid” and “helps restore your skin’s natural barrier while keeping it moisturized for up to 24 hours,” which will come in handy this fall and winter.

This powerful transfer-proof lipstick "is for anyone who wants a high-impact lip without having to worry about constant touch-ups," recommends Eggenberger. "Apply the color first and let it set for a few seconds, then finish with the glossy top coat for added shine."

She adds that the formula should stay in place for hours, even while eating and drinking, and shouldn't feel or be drying.

This iconic blush just got reformulated to an upgraded formula that offers up to 16 hours of coverage, a smooth blend and a fresh pop of color. It's available in 20 shades, included some of the most popular ones, that truly pay off.

"Readers rave about the natural flush this blush provides," Eggenberger says. "It’s been a staple in makeup bags for years, with its blendable formula and buildable color" for a natural flush.

EltaMD knows a thing or two about sunscreens, which their thousands (and thousands) of five-star ratings across multiple products on Amazon prove. Their UV Clear formula specifically has over 35,500 five-star reviews, with many complimenting its silky, oil-free formula that is designed specifically for acne-prone and sensitive skin types.

Best for mature and dry skin, PCA's Collagen Hydrator is formulated with sweet almond oil, wheat protein and a blend of emollients to improve and balance texture, moisture retention and pH levels. Expect hydrated and firmer skin over time.

It seems that everyone knows and loves this lip mask (just look at the reviews!), so it is no surprise that NewBeauty readers rated it as their favorite lip mask treatment. Not only does the mask smell good, its benefits are good, too: A smoother and more hydrated pout.

According to the brand, this blush and highlighter stick has seven different uses (yes, really!). For a subtle eyeshadow look to adding a fresh pop of color on the cheeks, you'll surely want to have this product in your everyday or travel bag for touch-ups whenever and wherever you want.

For in-between your wash days or when your strands need a little pick-me-up, Living Proof's Advanced Clean dry shampoo does wonders for removing oil, sweat and odor. It should leave hair soft and without any visible or textured residue.

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The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.

Sarah Eggenberger is the Senior-Editor-at-Large at NewBeauty Magazine and an on-air lifestyle expert.

Madison San Miguel is the Editorial Assistant for Shop TODAY. Before joining NBCU, her work had been published in InStyle, Bustle, Byrdie, Elite Daily, Travel + Leisure, among many others. You'll often find her watching cringey reality TV, endlessly scrolling through Sephora reviews, or searching for the best Pad Thai in New York.