Amazon Holiday Beauty Haul: 10 best early deals | CNN Underscored

The annual Amazon Holiday Beauty Haul sale is one of our favorite fall events to shop, and it’s just around the corner. This sale doesn’t officially go live until next week, but that isn’t stopping Amazon from offering earlier deals on makeup, grooming and hygiene products.

After years of writing about beauty, I’ve found that price isn’t necessarily an indicator of quality. It’s an area where the drugstore dupe of that expensive cleanser might be better than its pricier version — or where a $30 tube of mascara might just actually be worth it. Luckily, our job at Underscored is to help you figure out when to buy — and one of the best times to do so is right now, during Amazon’s fall beauty sale.

Officially, the sale kicks off on Oct. 21, but you can shop beauty deals ahead of time, including bestsellers and great gift ideas. Read on for our top 10 picks, then shop all the early deals at Amazon (and mark your calendars for the official event!).

These expert-recommended towelettes belong in everyone's makeup routine. They're some of the best makeup removers you'll find and also help tackle bacteria, dirt and oil. Plus, they’re dermatologist and ophthalmologist tested.

We asked experts what their favorite eye masks were, and these Grace & Stella ones topped the list because of their affordable price, which they are even more so right now.

Earlier this year, we talked to experts to find out the best tinted moisturizers on the market. This was one of the top picks, which stood out thanks to its fragrance-free formula.

TruSkin's anti-aging retinol serum is chock full of hyaluronic acid and vitamin E to help fend off wrinkles. Plus, clipping the on-page coupon means you can take an extra 30% off if this is your first Subscribe and Save order. Or click Redeem to secure a 10% off brand promotion.

Thanks to shea butter and babassu oil, this sulfate-free shampoo is all about hydrating your curls and coils for healthy-looking hair.

This isn't your average men's shaving kit. Gillette's unique razor is one of the first of its kind and soothes your skin while you shave.

An electric toothbrush can do wonders for your oral health, and right now Philip’s Sonicare 4100 is $10 off when you clip the on-page coupon. It removes up to seven times the plaque of a manual toothbrush and has a pressure sensor and two-minute timer built in.

Read our review

Solawave’s handheld red light therapy wand is a favorite among celebrities and our editors, thanks to its ability to soothe skin and promote the absorption of skin care products. Today, a bundle with the wand and activating serum is 46% off.

Read our review

This deeply nourishing, heat-protecting curl cream is on mega sale right now and perfect for crisp winter mornings — without crispy curls.

Rollers aren’t just for your cheekbones and forehead. This beard-focused derma roller works on facial hair, scalp and face to exfoliate skin, courtesy of 540 microneedles. The included beard oil hydrates and smoothes hair post-roll too.

Retailers are already beginning to prepare for Black Friday. All the Cyber Week festivities might be over a month away, but the early deals are starting to pour in. Amazon is getting the ball rolling with a more specialized sale focusing on beauty, and we dove in to check out what’s worth shopping.

Among hundreds of early deals, we were able to dig through and find the best offers you should shop right now. That includes deals on some Underscored-approved brands, expert-recommended products and other essentials.

There’s more to Underscored than just the CNN brand name. Our editors have been covering deals for decades and have tons of experience with saving our readers money. That’s the main goal, after all.

We also bring our expertise to far more than just the deals front; CNN Underscored also has specialists who are constantly reviewing and testing the latest tech, beauty products and home goods, so all that hands-on experience means we can recommend products we’ve used ourselves.

Rikka Altland is CNN Underscored’s senior deals editor. Using her nearly decade of experience in the space, she covers all things discounts and savings as well as product launches on the latest reveals and gadgets. You’ll find Altland exploring trendy new restaurants or cheering at Rangers games.