35 Beauty Products You Need To Try Right Now

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

The results from the under-eye brightener and lip-plumping gloss will have you shook to the core.

BuzzFeed Staff

Here's what BuzzFeed Shopping writer Jordan Grigsby has to say about it: "I just got this in the mail on and oooooh! It's giving skin. I have always worn foundation through the summer and idk why. The combo of sweat, oily skin, and just being miserably hot is not fun. I wanted a lighter, more natural coverage and went on the hunt for a BB cream. TikTok is my source for finding basically everything and this is what kept coming up on my feed when I searched for a skin tint. I normally love ABH products, so I wasn't worried about if I was gonna like it. But y'all, I love ittt. It feels and looks like I have nothing on my skin. I was taking pictures of myself the other day and realized that, especially in the summer, I don't *love* the way that foundation sits on my skin. It looked like I was wearing pounds of cakey makeup, and I do not like that. But my pics wearing this?! It just looks like I just have the world's best skin. This is *chef's kiss*. I kinda think I'm a skin tint girly now, to heck with foundation."

Get it from Amazon (available in 13 shades), Ulta (available in 16 shades), or Sephora (available in 16 shades) for $42.

Promising review: "My T-zone produces so much oil that the government would seize it if they found out. I gave up on blotting papers because I had to use so many during the day. I resigned myself to carrying around stolen fast food napkins, so I could blot through the day. I decided to try this powder thinking that if it didn't work, then I would only have wasted $7.00. Imagine my surprise when this powder revealed itself to be the greatest method of oil absorption known to mankind! This powder is amazing. I dust it on my T-zone before I go out the door and I am good until I leave work. What sorcery is this!? If I am out late, then I only need to reapply once. It smells like a pain relief patch (like Tiger Balm or Icy Hot) but it 100% does the job. The smell doesn't linger, so it's no big deal. I have now become so obsessed with this product, that not even a restraining order will keep me from it. This could absorb an oil spill." —Mel

Get it from Amazon for $7.50+ (available in two styles and in a two-pack).

Promising review: "It had to be said. These things are disgusting, that's why you should buy them. Squeeze part of your nose skin. Do a bunch of little pustules come out? Yeah, if you put one of these puppies on at night, you wake up, and that is all trapped inside that weird film. I dunno how it works. It's probably sorcery." —Jack Sawyer

Get a seven-pack from Amazon for $9.98.

Promising reviews: "Better than Starface!!! These stick extremely well and actually pull out and absorb the gunk. Plus, they come with soooooo many." —chey

"I love these and wish they had them around when I was a teenager! I literally use them as facial decorations in addition to hiding blemishes and my teenage son has no problem wearing them because they effectively minimize zits!!" —Monica

Get a pack of 240 from Amazon for $6.99+ (available in four shapes/colors and in multipacks).

Promising review: "This lip balm is a great alternative if you do not want to pay a ton of money for the Laneige and Summer Fridays lip balms. It is super moisturizing and left my lips super smooth and soft. One of the best e.l.f. products I have tried and it is a wonderful price. Even though it is pretty small, it lasts a good amount of time. I would definitely recommend." —Lance Z.

Get it from Amazon for $4 (available in five styles).

Here's what BuzzFeed Shopping editor Natalie Brown has to say about it: "I have oily, acne-prone skin and use a prescription retinol to control things, which means I MUST use sunscreen on my face every day. My mom, who had been using this Supergoop stuff the whole time, got me a bottle of this cult-favorite for Christmas last year (moms do know best sometimes!!). I couldn't be happier with it! A dime-size amount covers my entire face, because it's translucent it leaves absolutely no white cast, and 10 minutes after putting it on, my face just feels like I applied a little bit of a nice moisturizer or makeup primer, not anything that's grease-central, like sunscreen usually is. It does pill if I put it on too soon after my morning topical acne prescription, but as long as I give that script about five minutes to sink in, I have no issues. I've been impressed by the way my matte foundation glides over it, looks with it, and lasts with it."

Get it from Amazon for $18+ (available in four sizes and in two-packs).

Promising review: "I've gone through several sunscreens to wear with makeup and this has been the best for me. I'm a simple girl. I apply this with vitamin C cream, let it absorb then apply my It Cosmetics CC cream. It acts like a primer for me, and my CC glides nicely over it, no pilling, no heavy or cakey feeling. It's def lightweight but provides great protection." —Emily Haynes

Get it from Amazon for $14.12.

You'll need 2–3 packs depending on the thickness you want and you'll get 20 tapes come in each. And check them out on TikTok!

Here's what BuzzFeed Shopping writer Jordan Grigsby has to say about it: "Okay, so, who's gonna tell me this isn't my hair? I am OBSESSED with these tape-in extensions. I *just* got them professionally installed for my birthday last week and they are simply perfection. So so versatile! I'm a clip-in girly but I got these and even though it's 98 degrees (no Nick Lachey) outside in Maryland, I could not wait for fall to put them in. These are so so freakin' beautiful, seamless, and it looks like it's growing out of my scalp. I do recommend that if you have curly hair, get the curly ones for summer! I have to take these out next week because the tape-ins are straight (I'm kicking myself for not getting the curly ones), my hair is naturally curly, I'm sweating bullets, and I wanna go to the pool without having curly hair and bone straight extensions after. So I sadly have to take 'em out early, but please believe when the temperatures drop in October, these are going right back in my head for all of fall and winter. I only want to use tape-ins from now on, clip-ins are lovely, but these?! Top tier. I used about two and a half packs for my thick hair which TOTALLY shocked me (I got four packs cuz I thought I'd need more). If you like extensions, I highly suggest trying these out!"

Get a pack of 20 tape-in extensions from Irresistible Me for $119.90+ (originally $179; available in 14"–28" and in two base styles; also available in more colors and a 3a curly texture).

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "I bought this for the first time a few years ago to replace the body lotion I had previously used for years and years. While more expensive, I was willing to try Bum Bum cream based on the previous reviews. And it has not disappointed! Not too thick. Not sticky. And the smell is amazing. I get told many times a week how good I smell." —Libby Solomon

Get it from Amazon for $22+ (available in three sizes).

Promising review: "First Swipe: The Sorcery Begins

I delicately applied the mascara, chanting ancient incantations under my breath. The wand glided through my lashes like a broomstick on a moonlit night. Suddenly, my lashes elongated, defying the laws of physics.

🌈 Second Swipe: Rainbow RealnessThe second coat was where things got wild. As the wand swept through my lashes, they shimmered with all the colors of the rainbow. I gasped. Was this mascara made from crushed fairy wings? My lashes sparkled like a disco ball at Studio 54. I half-expected a tiny leprechaun to pop out and offer me a pot of gold. 🌟🌪️ Third Swipe: Tornado LashesBy the third swipe, my lashes had reached tornado status. They spun faster than a DJ at Coachella. Birds circled overhead, mistaking my eyes for a vortex to another dimension.🔥 Fourth Swipe: Fiery DramaI hesitated, but went for it. The fourth coat was like setting my lashes on fire (in a good way). I strutted around my room, feeling like Maleficent’s chic cousin. 🔥🌟 Final Verdict:This isn’t just makeup; it’s a portal to fantastical realms. Wear it to your next Zoom meeting and watch your colleagues wonder if you’ve been studying dark magic during lunch breaks. Plus, it’s waterproof — I tested it by crying during a rerun of The Notebook and my lashes remained unscathed. 💧" —Firecrotch

Get it from Amazon for $4.99 (also available in a three-pack and in two colors).

Just apply it until you see a thin, white layer and then let it sit for 20–30 seconds before putting on mascara.

Promising review: "Saw this primer recommended on TikTok and they were right. Let it dry before mascara application, and it does wonders. Adds volume! Stays all day." —JC

Get it from Amazon for $4.99 (available in a three-pack).

Promising review: "This stuff is no joke. I like to use one product for my full face for a quick makeup routine as eyeshadow, blush, and highlight all at once. When I tell you I need exactly two dots for my whole face I couldn’t be more serious! Has a different, more glossy texture than a Rare Beauty blush but the pigment is much stronger. Comes off very dewy and kind of glossy but can be made matte with powder. The only thing I will say is that if you overwork it, there can be small lifted spots which happened to me when I first tried it because I used too much then had to try to blend so much. Already purchased another color. Love E.l.f. makeup!" —oscar Julian zapotitla

Get it from Amazon for $7 (available in nine shades).

You'll get one lip plumper and one minty sleeping mask for your lips.

Promising review: "I've used a lottttt of different lip plumping products. Currently, I use this one, a $40 one from Lancer, and Lip Injections by Too Faced and honestly, no cap, I prefer this one out of them all. I actually see the biggest difference with this one and it doesn't feel awful like the Too Faced one. 10/10 would recommend." —Autumn Nelson

Get it from Amazon for $9.98.

All Cosrx products are dermatologist-tested, cruelty-free, and have no parabens, sulfates, or phthalates.

Corsx is also a Korean skincare brand.

Here's what BuzzFeed Shopping writer Jordan Grigsby has to say about it: "Alright friends, I am here to confirm that the hype surrounding this stuff is SO real. My skin is now ra-di-annnnt! It's never looked better. My only regret is not taking before and after pics but I broke up with dull skin and welcomed glass skin into my life with this. I also bought this for my cousin for Christmas, she's obsessed, a friend slept over and I let them use this, they're now obsessed, it's definitely worth a try and it feels so ~soothing~ on the skin. If snails didn't freak me out, I'd kiss one for this magical mucin."

Promising review: "This is a great product. It’s not sticky and has no smell. It's my favorite product to use with any other skincare product. Very gentle and helps with acne. Will be a regular in my skincare routine." —C

Get it from Amazon for $11.99.

Promising review: "I was super skeptical of all these pretty beauty products when they popped up on my FYP, but I figured I'd give a few a try and BOY am I glad that I did. The polish smells amazing, and it's such a nice little way to indulge in some self care in the morning before work, after a long day, or whenever you need. The texture of the polish is super smooth, and the color is really pretty. I don't use it every day, but when I use it more often I definitely notice a difference. My skin is softer, boobs are perkier, and honestly the 'tightening' and 'perking' effect does kind of make them look bigger. They're certainly looking and feeling their best! Would absolutely buy again. I just ordered my second jar because I was running out!" —Melissa R.

Get it from Truly Beauty for $32.

It's also from a Korean-owned business!

Promising review: "I HAD to write a review. I use this in the morning and night after my whole face routine and putting on moisturizer. I don't have dark bags however, my under-eyes do get a bit puffy and I was noticing fine lines. DUDE, those fine lines are fading. Last night I went to a party and woke up looking like the crypt keeper, and this stuff normalized my creepy zombie eyes in about 20 minutes. It's $9. Do yourself a favor and buy it." —Jasmine Deatherage

Get it from Amazon for $9.90+ (available in two styles and in a two-pack).

The color adaptive formula is designed so one of two shades will work on any skin tone.

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Get it from Amazon for $6 (available in two shades).

The formula has cannabis sativa seed oil, which helps moisturize and hydrate without being overly heavy.

Mane Club is a California-based small business that specializes in cruelty-free, vegan haircare products.

Check out how one user transforms their straight hair into waves using One Hit Wonder in this TikTok! And check out our Mane Club 10-in-1 spray review for more details!

Promising review: "I have A LOT of hair, but it’s super fine, so anything 'moisturizing' makes me a grease pit all day. LOL, this stuff is magic! So lightweight, I ALWAYS get compliments when I use it. It makes me feel like I just walked out of a hair commercial. The smell is also divine. Will be my new holy grail." —Shannon Jaffee

Get it from Amazon for $9.95.

Promising review: "This is a great product to buy if you are looking for that minimal, glowy skin look. With the hot weather, I'm trying to hold back from putting on makeup and this gives me that subtle glow I have been looking for without feeling heavy on my face in the heat. My skin doesn't look dull and it leaves me feeling confident without having to put on any other makeup." —Victoria

Get it from Amazon for $13.55+ (available in five shades and in two-packs).

Even though this contains SPF 30, you should *still* pair this with your go-to sunscreen!

Promising review: "I received a sample of this in a subscription box a while back and decided to give it a try this summer. I loved that it’s full coverage and it has SPF so I decided to get a full size bottle before a recent vacation where I knew I’d be spending a lot of time outside. Great price and quality. I used this every day in place of sunscreen and it not only stayed put on my face all day — even while swimming in chlorine and salt water — but it kept me from getting sunburnt! My nose and forehead ALWAYS get sunburnt. Super happy with this product and loved that it feels so lightweight on my face and that I didn’t have to wear any other makeup my whole trip!! Definitely recommend and will keep buying and using this product!" —Adriana

Get it from Amazon for $33.30 (available in seven shades).

According to the Cleveland Clinic, some researchers have found rosemary oil to be as effective at encouraging hair growth as Rogaine! And read more about how biotin could help with the fullness of hair at Cleveland Clinic.

Promising reviews: "Legit magic in a bottle. Wish I could order this stuff by the gallon. Took a chance on this because I was desperate, having already spent so much money on luxury and drugstore products with little results. I use this as a pre-treatment on scalp and ends before I wash hair. Scalp has improved dramatically. I feel like there’s not as much breakage/fallout, and my ends are fuller. (This is after like six months, but my scalp was better immediately.)" —Claire Blanchard

"I hardly write reviews...but this one deserves to be written about!! My hair was falling out a LOT, and somehow just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I’ve been using it only once a week.. just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this... hats off!!" —Dee

Get it from Amazon for $9.43.

Read more about how biotin could help with the fullness of hair at Cleveland Clinic.

Promising review: "I can finally see my baby hairs growing back after a couple of washes! My hair began to fall out last winter from stress/poor diet, and I have seen a DRAMATIC improvement from when I first started using this product a year ago. My diet hasn't improved much and like everyone else, I am still under a lot of stress, so I can sincerely say this product is the closest thing I've found to magic in a bottle. I typically use the shampoo every other day along with the biotin conditioner three times a week. I've been buying this shampoo for almost two years now, and I wouldn't know what to do without it." —Chelsea

Get it from Amazon for $11.95+ (available in four sizes, and in a two-pack).

Blume is a women-owned, POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care.

Check out a TikTok of the Meltdown Acne Oil in action.

Promising review: "This stuff is AMAZING and MAGIC. I ordered more out of fear of running out. All acne and fade products have dried or broken out my skin further but this stuff clears my skin, makes it glow, and hydrates it. Beyond beyond obsessed. THANK U BLUME! xoxo" —Kaitlin A.

Get it from Blume for $28+ (available in two sizes) or Amazon for $26.50.

Promising review: "I’ve used tanning beds for a couple of years, I know they're bad, I just HATE self tanning or spray tans and their results. Therefore, I didn’t think this product would be anything special, but I’m desperate to be tan all the time. I applied it with a mitt, let it sit overnight, and rinsed it off the next morning. AMAZING natural results. NO STREAKS! I also work out frequently, sauna and everything, and it doesn’t melt off or look spotty. 10/10 and will be using all the time. I got the color 'dark' and it worked perfectly. But next time, I might get Ultra dark! Love it. Makes me feel confident, I'm never using a tanning bed again." —Larrisa D.

Get it from Amazon for $38 (available in three shades).

Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products.

Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara

Get a pack of 50 from Amazon for $17.95+ (available in other multipacks).

Thank God It's Natural is a Black woman-owned small business based in Chicago, Illinois that specializes in hair products.

Promising review: "This is my favorite for my curly, 3a–3c, medium-coarse, very dry hair. This mousse makes my hair soft and bouncy and it holds the curl well. My hair does not get as dry and frizzy as it used to. This gets reactivated easily with the Curl Refresher Spray, and my curls last for days." —ShaniAZ

Promising review: "I originally purchased this product to do a rod set, but the way my laziness set up…my go-to is a puff cause I haven’t gone anywhere. When I tell you this product moisturized my hair and activated my 4c curls. I will never use gel again and no residue either. I’m totally sold and will buy more." —Alyssa Brown

Get it from Amazon for $12.99.

Promising review: "I have permed hair with 3b curls, and this is the best mousse I have found! It does not leave my hair sticky or stiff, it’s very moisturizing, and the foam is a great consistency. The scent is light and pleasant, and this is my new go-to for both freshly washed hair or the day after re-boost. So glad I found this!" —Tonii

Promising review: "I get the best perm rod twistouts with this stuff. It makes my fine hair look way fuller and adds shine and volume. I just love it. So lightweight and not sticky. I love the smell and it really works for my mostly 4c hair." —JaNai Ferguson

Get it from Amazon for $3.98+ (available in a two-pack).

What is ~double cleansing~, you may ask? It's a method of cleansing your face twice. First with an oil-based cleanser, and then again with a water-based cleanser to help get all the gross stuff out of your pores.

Promising review: "This is my first time ordering an oil-based cleanser and I’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin, however, my face has never looked better. After each use, my face is as soft as a baby's bottom and my scarring doesn’t look as deep! The cleanser has a light clean scent. Not super strong! I am currently pairing this cleanser with the Anua heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle

Get it from Amazon for $17.69 (available in two styles).

Elizabeth Mott is a Korean American woman-owned business!

Promising review: "I wanted to use this for a while before I reviewed. I bought this about a month ago. My go-to brand was discontinued, so I'd been trying different things and ending up disappointed — until now!! I scrolled past this one and it had good reviews, so I decided to give it a try. I'm so glad I did! I live in Ohio where it gets pretty hot and humid. I can mow my lawn, end up covered in sweat, and my eyeshadow is still perfect! I recently went to a Metallica concert and got gross and sweaty, but my eyeshadow was perfect! It goes on smooth and dries instantly! I will never buy another brand of primer! I'm definitely ordering again!! I wish I could give this more than 5 stars!!" —Shannon Wilson

Get it from Amazon for $13.99.

Elizabeth Mott is a Korean American woman-owned business!

Promising review: "Guys, it’s 3:23 a.m. in NYC right now and I’m up writing a review :)! THIS PRIMER IS PERFECT!! Talking about 'Thank Me Later'.. NO THANK YOU NOW!!! When I got home to wash my makeup off I had to soap up my face about two times and then go in with my cleanser, lol!! I LOVE ITTTTT!!! I sweat a lot and I have bangs right now and this is for keeps! Even when I dab my face a little, my makeup still stayed on." —Amazon Customer

Get it from Amazon for $16.65+ (available in four styles and in a bundle)

Promising review: "Hardly ever do I review but this time, sheesh! This product blew me away after only three uses! First off, it's easy to use! I've tried a ton of products for teeth whitening and all have been either inconvenient to use, or make you wear a mouthguard etc. This is a PEN/brush! Hold it like a writing pen and twist up for the solution, the solution feeds through onto the brush (which is actually the size of a tooth) and you just brushstroke on dry teeth as you are smiling! It dries on and you rinse off. Magical! I've seen a noticeable difference after only using this for three days!! My husband even said 'WOW your teeth look amazingly white'. I'm a smoker/tea drinker/coffee drinker too! I noticed the difference but never said a word to my husband about it, he's a firm believer that nothing like this ever works...LOL. Well boy oh boy this product changed his mind instantly! He already swiped my other pen and has been using it too. We see the difference and are very satisfied. What's even more awesome is the price! Remarkable difference and it lasts! If I could give this 1,000 stars this would have earned 1,001, know what I mean?!" —Lisa Edwards

Get a two-pack from Amazon for $18.95 (available in other multipacks and in a single-pack).

Promising reviews: "My wife and I recently started using this kojic acid soap, and it has truly worked wonders for our skin. The results have been impressive. Not only has it helped fade dark spots and blemishes, but it has also given our skin a brighter and more even complexion. I’ve noticed a significant improvement in the texture of my skin as well, and it feels smoother and softer. This soap lathers well and has a pleasant scent for us, making it a joy to use daily. We’re delighted with the results and highly recommend this for anyone looking to achieve more radiant skin." —BATHUSI LOBAKA

Get a set of two from Amazon for $14.99+ (available in more multipacks).

Promising review: "I never thought I'd see the day that you could use a regular nail polish that wouldn't chip off within two to three days of applying it. Well, the day has arrived, and this nail polish is it! This stuff is amazing — like magic, it doesn't chip. I have worn mine for up to three weeks with no chips. Plus, it comes off with regular nail polish remover and it doesn't destroy your natural nails. No more professional manicures for me. With this and their cuticle remover, I've got it made! Highly recommend!" —DLM

Get it from Amazon for $20 (available in nine colors).

Check out what BuzzFeed Shopping writer Emma Lord thinks of this: "I picked up this color removal sponge from Amazon after hearing about this hack on TikTok and can testify that it actually works SO well. I'm *so* bad about cleaning my brushes (I know...shameful) and this makes it super easy to clean a brush in a matter of seconds. So even if I'm trying to do a *slightly* more elaborate eyeshadow look for the day, this makes the process of switching colors as quick and painless as possible. Also, it's *super* lightweight, and I've already tossed it in my bag and brought it on vacation with me. This is one of those products I won't be traveling without in the future if I plan on doing eyeshadow at any point — and it means you only need to pack one or two eyeshadow brushes!"

Get a two-pack from Amazon for $5.99+ (available in a four-pack).

Joesoef Skin Care is a small business that specializes in anti-acne skincare products.

Promising review: "I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren't blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores. This has a slight sulfur smell, it is not overwhelming and it disappears when dried. It works! My pores are much smaller. After applying and drying, moisturize." —Sandy G

Get it from Amazon for $12.99 (available in two scents and in multipacks).

Reviews have been edited for length and/or clarity.